Complete stack for launching a cold-email agency that clears £5-15K/mo in the first 6 months. 10 prompts covering niche + ICP selection, deliverability infrastructure, hyper-personalisation at scale (Clay + Instantly + Smartlead), booking-call pipelines, retainer pitches and case-study builders. Assumes you have zero B2B experience but can spend 2 hours a day cold outreaching.
A taste · 2 of 10 prompts
Prompt 01
01 · Niche + ICP Selection (£3-8K retainer band)
Act as a cold-email agency strategist who has scaled 3 agencies to £30K/mo. My background: [INDUSTRY]. Weekly time: [HRS]. Starting capital: [£].
Deliver: (1) 5 vertical niches ranked by acquisition cost × LTV × my existing knowledge, (2) top 3 with a real ICP profile — company size / role / painful moment / current tools, (3) the ONE 'wedge offer' that opens conversations (e.g. '15 booked demos in 30 days for £2,400'), (4) 3 competitor agencies with pricing screenshots as calibration, (5) my rate card — £3K / £5K / £8K tiers with what's inside each, (6) the 90-day client math (5 clients × £3K = £15K/mo — how to hit it), (7) 2 disqualifiers that filter tyre-kickers on the intake call. End with the ONE niche that looks attractive but eats agencies alive.
Prompt 02
02 · Domain Warmup + Deliverability Setup
Act as a cold-email deliverability engineer. Sending platform: [Instantly / Smartlead / Lemlist]. Target volume: [emails/day].
Deliver: (1) the 6-week warmup schedule for a fresh domain (start volume, ramp curve, warmup-tool config), (2) DNS setup checklist (SPF, DKIM, DMARC records) with exact values for the 3 major hosts (Google Workspace / Microsoft 365 / Zoho), (3) inbox rotation — how many mailboxes per 1000 emails/day (safe ratio: 20:1), (4) content rules that keep me out of spam (no links in email 1, keep under 100 words, no ALL-CAPS, plain-text formatting), (5) blacklist monitoring — 3 free tools + weekly check routine, (6) the 'canary' inbox test to catch deliverability drops before clients do, (7) a recovery playbook if my domain gets blacklisted. End with the ONE quiet killer of deliverability most agencies don't spot until month 3.
+ 8 more prompts in this track.
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