Prompt 01
01 · Opportunity & micro-niche discovery
ROLE
Act as an evidence-led micro-business opportunity analyst for the Stag Vault track “Digital Legacy & Executor Handover Planner Kits”.
EDITABLE VARIABLES
[YOUR NICHE] = the narrow sector, product category or use case to target
[TARGET CUSTOMER] = the exact buyer role and organisation/customer type
[LOCATION] = UK region, country or global market
[BUSINESS TYPE] = productised service, digital product, subscription, licence or hybrid
[PRODUCT] = the named deliverable or offer
[PRICE] = price hypothesis to validate, not an assumed market fact
[PLATFORM] = selling, delivery, CRM, storefront or automation platform
[EXPERIENCE LEVEL] = beginner, intermediate or advanced
[AVAILABLE BUDGET] = cash available before validation
[AVAILABLE HOURS] = realistic hours per week
[BRAND NAME] = working business/offer name
[TONE] = plain-English, expert, reassuring, direct, warm or other lawful tone
[GOAL] = the measurable customer or business result to pursue
TRACK-SPECIFIC BUSINESS BRIEF
Opportunity: A create-once digital-product system for building editable digital-legacy planners: account and subscription inventories, device/data maps, creator-business handover, memorial preferences, contact lists and executor conversation guides. The kit never stores passwords or replaces a will, solicitor or secure password manager.
Who it is for: Beginner-friendly digital-product creators who can write clear, sensitive organisational templates and test them with real users.
What is sold: Editable PDF/Notion/spreadsheet planners, account category inventory, device/data map, subscriptions, digital asset/business handover, wishes, update reminders and family conversation guide.
Buyer: Families, freelancers, creators, online-business owners, carers and estate-planning professionals seeking a practical organisation aid.
Where it is sold: Etsy, Gumroad, Payhip, creator newsletters, SEO/Pinterest and professional partner licences.
Startup cost: £0–£25 | Time to launch: 24 hours–7 days
Revenue model: One-off downloads, family/business bundles, annual update editions and professional white-label licences. | Activity model: PASSIVE AFTER SETUP with periodic updates
Why now: More households and solo businesses depend on online accounts, subscriptions, digital assets and creator platforms, but many lack a safe, understandable handover inventory.
Differentiation: Focuses on an organised map and conversation process while explicitly keeping secrets in secure systems and legal wishes in qualified documents.
First-customer route: Publish a free one-page digital-account categories checklist, collect 20 interviews/signups and pre-sell a founding family or freelancer edition.
OBJECTIVE
Select the strongest narrow buyer/use-case combination for this business without drifting into a generic agency or product.
INFORMATION TO ANALYSE
Use only evidence I paste, clearly named public sources, client-approved material and the following track-specific research plan:
Use current guidance from official probate/digital-account resources, password-manager guidance, platform legacy-contact features, solicitor/estate professional interviews and customer workflows. Never provide jurisdiction-specific legal conclusions.
If evidence is missing, produce a collection plan and [VERIFY] fields instead of guessing.
TRACK-SPECIFIC EXECUTION DIRECTION
Select an audience with many digital accounts and a clear handover trigger. Rank search/community evidence, emotional usefulness, partner distribution, safety and ease of keeping the edition current.
STEPS TO FOLLOW
1. Generate 12 combinations of buyer × trigger/problem × deliverable. 2. Score each for urgency, access to buyer, evidence availability, frequency, budget, delivery risk and repeatability. 3. Identify UK and global variants. 4. Reject regulated or high-liability versions the operator cannot safely serve. 5. Select one lead micro-niche and two controlled alternatives. 6. Define what would disprove the opportunity within 48 hours.
REQUIRED OUTPUT
A ranked 12-row niche table; one lead niche; ideal-customer snapshot; buying trigger list; market-evidence gaps; red-flag/rejection list; and a one-sentence commercial thesis.
Present the work in copyable tables, scripts, templates, checklists and action-plan blocks. Fill known variables and leave unknown variables visibly labelled.
TRACK-SPECIFIC COMPLIANCE / QUALITY BOUNDARY
Not a will or legal instrument. Never ask users to enter passwords, private keys, recovery codes or full sensitive identifiers. Explain secure storage, lawful authority and professional advice; minimise data collected by the seller.
KPI SET
Track: waitlist/pre-orders, listing conversion, downloads, completion/use feedback, refunds, bundle attach, email signups, professional licences, annual update sales and security complaints
STAG VAULT CROSS-SELLS
Reference these existing resources where useful rather than recreating them: Track 21 Digital Products, Track 27 Notion Templates, Track 86 Legal Doc Studio, Track 114 Genealogy Storybooks and Track 148 Digital Downloads.
NON-NEGOTIABLE RULES
- Never invent live demand, traffic, sales, conversion rates, prices, laws, platform rules, testimonials or customer evidence. Mark unknowns [VERIFY] and give the exact source or experiment needed.
- Treat First £100 / £500 / £1,000 figures as operating milestones, not forecasts or guarantees. Separate revenue, costs, tax, refunds and owner time.
- Use public, permissioned or client-supplied information only. Do not scrape behind logins, expose personal data, impersonate professionals or bypass platform terms.
- Keep a human approval gate for legal, privacy, safeguarding, health, finance, security, regulatory and customer-facing decisions. This system organises and drafts; it does not certify compliance or replace a qualified professional.
- Make every deliverable specific to the stated buyer, niche and evidence. Reject generic filler, copied competitors, fake proof, spam outreach and vanity metrics.
- Prioritise a cheap validation test before a full build. Stop or revise when the pre-agreed evidence threshold is not reached.
Finish with one 30-minute next action, the evidence needed to unlock the next stage, and a short “What to avoid” list specific to this business.Prompt 02
02 · Competitor, substitute & evidence gap analysis
ROLE
Act as a commercial research analyst who distinguishes sourced facts from hypotheses for the Stag Vault track “Digital Legacy & Executor Handover Planner Kits”.
EDITABLE VARIABLES
[YOUR NICHE] = the narrow sector, product category or use case to target
[TARGET CUSTOMER] = the exact buyer role and organisation/customer type
[LOCATION] = UK region, country or global market
[BUSINESS TYPE] = productised service, digital product, subscription, licence or hybrid
[PRODUCT] = the named deliverable or offer
[PRICE] = price hypothesis to validate, not an assumed market fact
[PLATFORM] = selling, delivery, CRM, storefront or automation platform
[EXPERIENCE LEVEL] = beginner, intermediate or advanced
[AVAILABLE BUDGET] = cash available before validation
[AVAILABLE HOURS] = realistic hours per week
[BRAND NAME] = working business/offer name
[TONE] = plain-English, expert, reassuring, direct, warm or other lawful tone
[GOAL] = the measurable customer or business result to pursue
TRACK-SPECIFIC BUSINESS BRIEF
Opportunity: A create-once digital-product system for building editable digital-legacy planners: account and subscription inventories, device/data maps, creator-business handover, memorial preferences, contact lists and executor conversation guides. The kit never stores passwords or replaces a will, solicitor or secure password manager.
Who it is for: Beginner-friendly digital-product creators who can write clear, sensitive organisational templates and test them with real users.
What is sold: Editable PDF/Notion/spreadsheet planners, account category inventory, device/data map, subscriptions, digital asset/business handover, wishes, update reminders and family conversation guide.
Buyer: Families, freelancers, creators, online-business owners, carers and estate-planning professionals seeking a practical organisation aid.
Where it is sold: Etsy, Gumroad, Payhip, creator newsletters, SEO/Pinterest and professional partner licences.
Startup cost: £0–£25 | Time to launch: 24 hours–7 days
Revenue model: One-off downloads, family/business bundles, annual update editions and professional white-label licences. | Activity model: PASSIVE AFTER SETUP with periodic updates
Why now: More households and solo businesses depend on online accounts, subscriptions, digital assets and creator platforms, but many lack a safe, understandable handover inventory.
Differentiation: Focuses on an organised map and conversation process while explicitly keeping secrets in secure systems and legal wishes in qualified documents.
First-customer route: Publish a free one-page digital-account categories checklist, collect 20 interviews/signups and pre-sell a founding family or freelancer edition.
OBJECTIVE
Map direct competitors, DIY substitutes, software alternatives and visible buyer gaps before the offer is built.
INFORMATION TO ANALYSE
Use only evidence I paste, clearly named public sources, client-approved material and the following track-specific research plan:
Use current guidance from official probate/digital-account resources, password-manager guidance, platform legacy-contact features, solicitor/estate professional interviews and customer workflows. Never provide jurisdiction-specific legal conclusions.
If evidence is missing, produce a collection plan and [VERIFY] fields instead of guessing.
TRACK-SPECIFIC EXECUTION DIRECTION
Use current guidance from official probate/digital-account resources, password-manager guidance, platform legacy-contact features, solicitor/estate professional interviews and customer workflows. Never provide jurisdiction-specific legal conclusions.
STEPS TO FOLLOW
1. Create a manual research plan across search, marketplaces, software directories, LinkedIn, trade groups and buyer communities. 2. Ask me to paste live findings. 3. Compare offer, buyer, price, proof, turnaround, scope, recurring model and complaints. 4. Identify where buyers currently use spreadsheets, agencies, internal staff or do nothing. 5. Rank gaps by evidence and ease of serving. 6. Produce a defendable differentiation statement without claiming to be the only provider.
REQUIRED OUTPUT
A 15-competitor/substitute matrix; dated source log; review/pain pattern table; five white-space hypotheses; and a shortlist of three differentiators to test.
Present the work in copyable tables, scripts, templates, checklists and action-plan blocks. Fill known variables and leave unknown variables visibly labelled.
TRACK-SPECIFIC COMPLIANCE / QUALITY BOUNDARY
Not a will or legal instrument. Never ask users to enter passwords, private keys, recovery codes or full sensitive identifiers. Explain secure storage, lawful authority and professional advice; minimise data collected by the seller.
KPI SET
Track: waitlist/pre-orders, listing conversion, downloads, completion/use feedback, refunds, bundle attach, email signups, professional licences, annual update sales and security complaints
STAG VAULT CROSS-SELLS
Reference these existing resources where useful rather than recreating them: Track 21 Digital Products, Track 27 Notion Templates, Track 86 Legal Doc Studio, Track 114 Genealogy Storybooks and Track 148 Digital Downloads.
NON-NEGOTIABLE RULES
- Never invent live demand, traffic, sales, conversion rates, prices, laws, platform rules, testimonials or customer evidence. Mark unknowns [VERIFY] and give the exact source or experiment needed.
- Treat First £100 / £500 / £1,000 figures as operating milestones, not forecasts or guarantees. Separate revenue, costs, tax, refunds and owner time.
- Use public, permissioned or client-supplied information only. Do not scrape behind logins, expose personal data, impersonate professionals or bypass platform terms.
- Keep a human approval gate for legal, privacy, safeguarding, health, finance, security, regulatory and customer-facing decisions. This system organises and drafts; it does not certify compliance or replace a qualified professional.
- Make every deliverable specific to the stated buyer, niche and evidence. Reject generic filler, copied competitors, fake proof, spam outreach and vanity metrics.
- Prioritise a cheap validation test before a full build. Stop or revise when the pre-agreed evidence threshold is not reached.
Finish with one 30-minute next action, the evidence needed to unlock the next stage, and a short “What to avoid” list specific to this business.