Digital Marketing Agency · Multi-Channel AI Retainers £2K-15K/mo
Fifteen prompts to build a productised digital-marketing agency selling multi-channel retainers to SMBs — SEO, Google + Meta + TikTok ads, email/CRM, funnels, analytics and monthly reporting. £2K to £15K/mo per client.
The full AI-powered digital-marketing-agency playbook. Fifteen prompts covering ICP selection, positioning against SMMA + solo consultants, discovery-call script, GA4 + GSC + ads audit generator, 4-tier service ladder, proposal writer, SEO content brief factory, Google/Meta ad-creative brief bank, email drip + CRM setup, CRO teardown, monthly reporting deck automation, cold-outreach engine, retention-plus-upsell system, first-hire playbook, and a 24-month scale plan from £3K MRR to £30K MRR.
A taste · 2 of 15 prompts
Prompt 01
01 · Agency ICP + Niche Picker
Act as a digital-marketing-agency strategist. My existing edge: [SKILL/INDUSTRY]. Weekly capacity: [HRS].
Deliver: (1) 12 SMB niches ranked by (retainer ceiling × margin × AI-leverage × my edge) — home services (HVAC, plumbing, roofing), dental & med-spa, personal-injury law, wealth advisors, B2B SaaS <£1M ARR, DTC e-com £500K-5M, boutique fitness, private schools, boutique hotels, cosmetic surgery, IT MSPs, commercial cleaning, (2) top 3 with a buyer-persona (title, income, biggest fear, current spend), (3) willingness-to-pay per niche (£2K-15K/mo), (4) the ONE wedge niche I'd lead with, (5) niches to avoid despite looking sexy (crypto, dropship, cannabis — compliance / churn risks), (6) a 12-month client-count ladder (3 → 10 → 25 retainers), (7) 3 warm-intro paths (LinkedIn + local chamber + industry conference). End with the ONE niche that always seems fit-for-purpose on paper but delivers 3× the client-management overhead of any other.
Prompt 02
02 · Positioning Statement · Beat SMMA + Solos
Act as an agency-positioning consultant. My niche: [NICHE]. My competition: local SMMAs charging £500-1.5K/mo + solo consultants charging by the hour.
Deliver: (1) a 100-word positioning statement structured as `For [WHO] who [PROBLEM], we're the [CATEGORY] that [DIFFERENTIATION] · Unlike [ALTERNATIVES], we [MECHANISM]`, (2) 3 outcome-first tagline variants (no 'we do SEO' generic slop), (3) a 5-point differentiation stack (multi-channel not just social, AI-leverage per hour billed, transparent reporting, senior-owner-led, results-conditional pricing), (4) a proof-anchor block (3 quantified case-study headlines with £/% deltas), (5) a Category-of-One narrative (name the invisible category the client didn't know existed), (6) 3 client-facing one-liners for cold outreach, (7) how the positioning shows up on the homepage hero, sales deck cover, and voicemail script. End with the ONE positioning move that consistently makes SMMAs sound cheap by comparison without you naming them once.
+ 13 more prompts in this track.
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