AI Email Marketing

Build the £0-spend distribution channel that compounds — list, lifecycle, broadcast, cold.

Email is the highest-LTV channel any business will ever own. You don't rent it from an algorithm, you don't bid for it, and every subscriber compounds forever. This track covers the full email stack — from picking the right ESP for your business shape, to shipping a lead-magnet that converts, to building the welcome-flow that turns cold subscribers into paying customers, to running cold outreach that lands B2B revenue, to broadcasting 3× a week without burning the list. UK/EU compliant. GPT-, Claude- and Gemini-friendly.

Compare the top 6 email service providers against my specific business shape. Inputs: business type ([ECOMMERCE / SAAS / COACHING / AGENCY / NEWSLETTER / DIGITAL PRODUCT]), current list size ([SUBS]), monthly send volume ([SENDS/MO]), budget ([£/MO]), technical comfort ([1-5]), automation needs ([BASIC / MID / ADVANCED]), and integration must-haves ([Shopify / Stripe / Hubspot / Zapier / Custom API]). Score Klaviyo, Mailchimp, Loops, ConvertKit (Kit), Beehiiv, and ActiveCampaign on: 1) deliverability reputation, 2) segmentation flexibility, 3) automation builder power, 4) template quality, 5) analytics depth, 6) £/1K subs at 12-month scale, 7) migration difficulty if I outgrow it. Kill 3 platforms with clear reasons, then rank the remaining 3. End with a decisive recommendation + the 3-question tie-breaker (e.g. 'if you plan to sell physical products in the next 12 months, Klaviyo. Otherwise Loops.').

Walk me through setting up [ESP NAME] from zero to first-send-ready in under 60 minutes. Cover: (1) domain authentication — SPF, DKIM, DMARC records with the exact DNS values I need to add at Cloudflare / GoDaddy / my registrar, and how to verify each with mail-tester.com, (2) sender identity — from-name, from-email, physical address (UK GDPR + US CAN-SPAM requirement), reply-to routing, (3) list import — CSV format, cleaning script for bounced/invalid emails, tagging historical opt-in source, (4) segmentation foundations — the 4 default segments to create on Day 1 (Recent Signups, Engaged 30-day, Paying Customers, Dormant 90+), (5) GDPR/UK-DPA compliance — double-opt-in setup, unsubscribe link, cookie-consent link, data-retention config, (6) the 5 pre-launch checks — send a test to Gmail + Outlook + Yahoo + iCloud + ProtonMail, check inbox placement not spam. Flag the 3 setup mistakes that trigger provider throttling in the first week.