Act as a UK financial-services content strategist. My background / edge: [EDGE]. Weekly hours: [HRS].
Deliver: (1) 8 advisor types ranked by (AUM × content need × my edge × pay ceiling) — IFA, mortgage broker, protection specialist, wealth manager, pension consultant, retirement planner, business protection, later-life adviser, (2) top 3 with a persona (firm size, AUM band, digital maturity, marketing budget), (3) willingness-to-pay evidence (£500-2K/mo typical), (4) the ONE wedge I'd target first, (5) positioning that separates me from generic content agencies (compliance-first), (6) a 12-month roster ladder (3 → 12 → 25 advisors), (7) 3 warm-intro paths (LinkedIn, IFA networks, PFS/CII events). End with the ONE advisor type that always looks lucrative but has 5× the compliance overhead.
Prompt 02
02 · FCA-Compliance Layer · The Moat
Act as an FCA-content-compliance specialist. Advisor firm: [PASTE FCA number + permissions].
Deliver: (1) a 10-rule compliance check (fair-clear-not-misleading, past-performance disclaimers, risk warnings, tax-treatment caveat, jurisdiction, no personal recommendation, complaints signpost, ombudsman line, firm identification, PIB disclosure), (2) a 5-red-flag content-topic list to auto-decline (crypto tips, market timing, guaranteed returns, promises, individual stock picks), (3) an internal-review checklist the advisor's compliance officer signs off in 5 min, (4) a template disclaimer footer, (5) how to phrase 'the market is falling' without breaching fair-clear-not-misleading, (6) an audit-trail of content approvals, (7) an insurance stack (PI cover, £500K min). End with the ONE compliance move that keeps 100% of content passing internal review on first submission.
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