Turn cold traffic into leads and sales — with a landing page that converts in the top 10%.
A landing page is the single highest-leverage asset in any business. This track covers picking the right page type for your offer, writing hooks and headlines that stop the scroll, structuring sections in the proven conversion order, choosing a builder (Framer / Carrd / Webflow / Emergent), pulling in social proof, running the A/B test that finds the winner, and hitting a top-decile conversion rate (5-15% depending on traffic quality).
Pick the right landing-page type for my offer. Inputs: my offer [WHAT + £PRICE], my traffic source [cold ads / warm email / organic social], my goal [email lead / booked call / direct-to-purchase], my price point [£<50 / £50-500 / £500-3000 / £3000+]. Score 5 page types: (1) Squeeze page — 1 field, email-only, best for lead-magnet capture, (2) Sales page (short) — under 800 words for £<200 impulse buys, (3) Sales page (long) — 2000+ words for £500-3000 considered purchases, (4) VSL — video-first for £1000+ high-consideration or emotional offers, (5) Bridge page — for paid traffic that needs to warm up before the offer. Rank all 5 for my profile. End with the pick + the reason + 3 real-world examples of that page type in my niche.
Prompt 02
Hero section — headline, sub-head, CTA (write the top 500px)
Write my hero section — the first 500px of the page. Inputs: my offer [OFFER], my avatar [WHO], my strongest promise [SPECIFIC + MEASURABLE + DEADLINE]. Output: (1) primary headline — under 80 chars, states the outcome not the feature. Give me 5 variants using: contrarian, question, specific number, tribal identity, time-boxed. (2) sub-headline — 1 sentence, 25-word max, that clarifies WHO this is for and (optionally) HOW it works. (3) CTA button copy — max 4 words, starts with a verb, matches the promise not 'Sign up'. (4) micro-copy under the CTA — 1 line that dissolves the top objection (e.g. 'No credit card' / '7-day money-back' / 'Under 5 minutes to set up'). (5) hero visual brief — the exact image / animation / screenshot the copy should sit against.
+ 10 more prompts in this track.
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