Sell qualified B2B leads to sales teams at £20-£80 per lead or £2K-£5K/mo.
Sales teams pay £20-£80 per qualified B2B lead, or £2K-£5K/mo for a guaranteed lead-volume retainer. Clay + Apollo + AI enrichment + AI outbound = a 1-person lead-gen agency that delivers 200-500 SQLs/mo. These prompts cover the full pipeline: ICP → list build → AI enrichment → outreach → qualification → delivery → retainer expansion.
A taste · 2 of 12 prompts
Prompt 01
Platform picker — Clay vs Apollo vs Lemlist vs Smartlead
Given my budget (£[BUDGET]/mo) and target client ([B2B SaaS / agency / consulting / D2C / enterprise]), compare the top 5 lead-gen tools in 2026: A) Clay ($149/mo entry, the AI-enrichment + table-based outbound powerhouse), B) Apollo ($59/mo, 200M+ contact DB + outreach automation), C) Lemlist ($55/mo, deliverability-first cold email + LinkedIn warm-up), D) Smartlead ($39/mo, infrastructure-grade cold email at scale), E) Instantly ($37/mo, mailbox warm-up + automated sending). For each: contact-data accuracy + freshness, enrichment depth, AI-personalisation capability, deliverability tooling, mailbox rotation + warm-up, CRM integration (HubSpot / Pipedrive / Salesforce), email-volume ceiling, and learning curve. End with the £200/mo starter stack rec + the 3-step setup.
Prompt 02
Day-1 lead-gen agency setup
Stand up a credible B2B lead-gen agency in 4 hours. (1) Subscriptions — Clay (£149/mo) + Apollo (£59/mo) + Smartlead (£39/mo) + a Google Workspace inbox for each warm-up domain (£12 ea), 3 secondary domains for sending rotation (£10/yr ea, MX records pointing to Google), Instantly warm-up service. (2) The 1-page Framer / Webflow agency site — hero ('We deliver [X] qualified B2B leads/month to SaaS, agencies + consultancies — paid only on results'), live counter ('142 leads delivered this week'), 3 case-study cards (real lead-counts + client logos), Calendly booking, GDPR + privacy. (3) The legal — 1-page lead-gen SOW + lead-spec definition (job title + company size + technographic + intent signal), DPA (you're a data processor under GDPR Article 28), pay-per-lead vs retainer pricing options. (4) The £50/mo running stack — Clay + Apollo + Smartlead + a Notion CRM kanban + Loom + Calendly + Stripe + 1Password. Flag the 3 mistakes that get lead-gen agencies blacklisted (no opt-out, no GDPR DPA, ICP mis-match).
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