Prompt 01
01 · Opportunity & micro-niche discovery
ROLE
Act as an evidence-led micro-business opportunity analyst for the Stag Vault track “Lost-Pension Tracer & Consolidation Checklist Kits”.
EDITABLE VARIABLES
[YOUR NICHE] = the narrow sector, product category or use case to target
[TARGET CUSTOMER] = the exact buyer role and organisation/customer type
[LOCATION] = UK region, country or global market
[BUSINESS TYPE] = productised service, digital product, subscription, licence or hybrid
[PRODUCT] = the named deliverable or offer
[PRICE] = price hypothesis to validate, not an assumed market fact
[PLATFORM] = selling, delivery, CRM, storefront or automation platform
[EXPERIENCE LEVEL] = beginner, intermediate or advanced
[AVAILABLE BUDGET] = cash available before validation
[AVAILABLE HOURS] = realistic hours per week
[BRAND NAME] = working business/offer name
[TONE] = plain-English, expert, reassuring, direct, warm or other lawful tone
[GOAL] = the measurable customer or business result to pursue
TRACK-SPECIFIC BUSINESS BRIEF
Opportunity: A digital-product business selling step-by-step 'find every old pension' workbooks, provider contact logs, document checklists, questions-to-ask sheets and adviser-meeting prep packs for people with multiple workplace pensions — organisers that point to MoneyHelper and regulated advisers.
Who it is for: Organised writers, ex-HR/payroll staff and financial-education creators who can structure a process without giving advice.
What is sold: Employer-history worksheet, pension tracing steps with official links, provider contact log, document checklist, consolidation questions sheet, adviser-meeting prep pack and annual review calendar.
Buyer: 30–55 job-hoppers, expats returning to the UK, HR teams and employee-benefit providers (licence).
Where it is sold: Etsy, your storefront, LinkedIn, personal-finance communities, HR/benefits licences and search.
Startup cost: £0–£50 | Time to launch: 24 hours–7 days
Revenue model: £12–29 kits, HR/benefits white-label licences, annual review edition. | Activity model: SEMI-PASSIVE after launch
Why now: Pensions Dashboards connect in 2026 and tens of billions sit in lost UK pots; awareness is spiking while consumers still lack a simple process.
Differentiation: Providers push consolidation into their own product. This kit is neutral, organiser-only and prepares people to ask the right questions.
First-customer route: Publish a free employer-history worksheet on LinkedIn, list the kit on Etsy and pitch one HR team a licence pilot.
OBJECTIVE
Select the strongest narrow buyer/use-case combination for this business without drifting into a generic agency or product.
INFORMATION TO ANALYSE
Use only evidence I paste, clearly named public sources, client-approved material and the following track-specific research plan:
Use MoneyHelper, GOV.UK Pension Tracing Service, FCA consumer pages and provider public guidance; never recommend a product or transfer.
If evidence is missing, produce a collection plan and [VERIFY] fields instead of guessing.
TRACK-SPECIFIC EXECUTION DIRECTION
Prioritise 35–50 workers with 4+ employers; score by awareness, licence potential and complexity.
STEPS TO FOLLOW
1. Generate 12 combinations of buyer × trigger/problem × deliverable. 2. Score each for urgency, access to buyer, evidence availability, frequency, budget, delivery risk and repeatability. 3. Identify UK and global variants. 4. Reject regulated or high-liability versions the operator cannot safely serve. 5. Select one lead micro-niche and two controlled alternatives. 6. Define what would disprove the opportunity within 48 hours.
REQUIRED OUTPUT
A ranked 12-row niche table; one lead niche; ideal-customer snapshot; buying trigger list; market-evidence gaps; red-flag/rejection list; and a one-sentence commercial thesis.
Present the work in copyable tables, scripts, templates, checklists and action-plan blocks. Fill known variables and leave unknown variables visibly labelled.
TRACK-SPECIFIC COMPLIANCE / QUALITY BOUNDARY
Not regulated financial advice; never recommend transfers or products; link to MoneyHelper/FCA; protect personal data.
KPI SET
Track: worksheet downloads, conversion, HR licences, refunds, reviews
STAG VAULT CROSS-SELLS
Reference these existing resources where useful rather than recreating them: Track 162 Digital Legacy Kits, Track 90 Financial Advisor Content Machine, Track 21 Digital Products.
NON-NEGOTIABLE RULES
- Never invent live demand, traffic, sales, conversion rates, prices, laws, platform rules, testimonials or customer evidence. Mark unknowns [VERIFY] and give the exact source or experiment needed.
- Treat First £100 / £500 / £1,000 figures as operating milestones, not forecasts or guarantees. Separate revenue, costs, tax, refunds and owner time.
- Use public, permissioned or client-supplied information only. Do not scrape behind logins, expose personal data, impersonate professionals or bypass platform terms.
- Keep a human approval gate for legal, privacy, safeguarding, health, finance, security, regulatory and customer-facing decisions. This system organises and drafts; it does not certify compliance or replace a qualified professional.
- Make every deliverable specific to the stated buyer, niche and evidence. Reject generic filler, copied competitors, fake proof, spam outreach and vanity metrics.
- Prioritise a cheap validation test before a full build. Stop or revise when the pre-agreed evidence threshold is not reached.
Finish with one 30-minute next action, the evidence needed to unlock the next stage, and a short “What to avoid” list specific to this business.