Prompt 01
01 · Opportunity & micro-niche discovery
ROLE
Act as an evidence-led micro-business opportunity analyst for the Stag Vault track “Neurodivergent-Friendly Study Planner Packs”.
EDITABLE VARIABLES
[YOUR NICHE] = the narrow sector, product category or use case to target
[TARGET CUSTOMER] = the exact buyer role and organisation/customer type
[LOCATION] = UK region, country or global market
[BUSINESS TYPE] = productised service, digital product, subscription, licence or hybrid
[PRODUCT] = the named deliverable or offer
[PRICE] = price hypothesis to validate, not an assumed market fact
[PLATFORM] = selling, delivery, CRM, storefront or automation platform
[EXPERIENCE LEVEL] = beginner, intermediate or advanced
[AVAILABLE BUDGET] = cash available before validation
[AVAILABLE HOURS] = realistic hours per week
[BRAND NAME] = working business/offer name
[TONE] = plain-English, expert, reassuring, direct, warm or other lawful tone
[GOAL] = the measurable customer or business result to pursue
TRACK-SPECIFIC BUSINESS BRIEF
Opportunity: A digital planner-pack business for neurodivergent students and the parents, tutors and support staff around them. It creates low-overwhelm weekly planners, task-breakdown sheets, energy and focus trackers, revision timetables, exam-day checklists and accommodation-request templates, co-designed with lived-experience reviewers and sold as accessible downloads and school/tutor licences.
Who it is for: Neurodivergent creators, tutors, SEN/learning-support staff, educators and accessible-design-minded template builders who can co-design with real users.
What is sold: Weekly low-overwhelm planner, task-breakdown and 'first tiny step' sheets, energy/focus tracker, revision timetable builder, exam-day and deadline checklists, accommodation-request templates, body-doubling schedule and parent/tutor companion guide.
Buyer: Neurodivergent students (GCSE, A-level, university, adult learners), parents, tutors, SEN coordinators, disability-support services and study-skills coaches wanting licensed resources.
Where it is sold: Etsy, your own storefront, TikTok/Instagram ADHD and study communities, Pinterest, tutor and SEN-coordinator partnerships, university disability-services licences and search.
Startup cost: £0–£50 | Time to launch: 1–2 weeks
Revenue model: Pack downloads, editable/accessible editions, seasonal exam bundles, tutor and school licences, and companion guides. | Activity model: SEMI-PASSIVE after launch
Why now: Diagnosis rates and self-identification are rising, students share ADHD/autism study strategies daily on TikTok, and most planners assume neurotypical executive function. Accessible, co-designed tools have clear demand and few credible sellers.
Differentiation: Generic planners add pressure; this system removes it with task chunking, flexible time blocks, sensory/energy awareness, dyslexia-friendly typography and lived-experience review, without medical claims or 'fix your brain' language.
First-customer route: Build one 'Low-Overwhelm Exam Term' pack, recruit five neurodivergent reviewers, release a free task-breakdown sheet, list on Etsy with three TikTok/Shorts scripts and offer two tutors a licence pilot.
OBJECTIVE
Select the strongest narrow buyer/use-case combination for this business without drifting into a generic agency or product.
INFORMATION TO ANALYSE
Use only evidence I paste, clearly named public sources, client-approved material and the following track-specific research plan:
Use public guidance from ADHD UK, the National Autistic Society, British Dyslexia Association and university disability services, accessibility standards (WCAG, dyslexia style guides), community discussions and paid lived-experience reviewer feedback. Never present strategies as clinical treatment or scrape community posts.
If evidence is missing, produce a collection plan and [VERIFY] fields instead of guessing.
TRACK-SPECIFIC EXECUTION DIRECTION
Prioritise GCSE/A-level and first-year university students with ADHD or autism who are actively searching for study structure. Score sub-niches (exam season, adult learners, parents, tutors) by demand, community access, reviewer availability and how badly current planners serve them.
STEPS TO FOLLOW
1. Generate 12 combinations of buyer × trigger/problem × deliverable. 2. Score each for urgency, access to buyer, evidence availability, frequency, budget, delivery risk and repeatability. 3. Identify UK and global variants. 4. Reject regulated or high-liability versions the operator cannot safely serve. 5. Select one lead micro-niche and two controlled alternatives. 6. Define what would disprove the opportunity within 48 hours.
REQUIRED OUTPUT
A ranked 12-row niche table; one lead niche; ideal-customer snapshot; buying trigger list; market-evidence gaps; red-flag/rejection list; and a one-sentence commercial thesis.
Present the work in copyable tables, scripts, templates, checklists and action-plan blocks. Fill known variables and leave unknown variables visibly labelled.
TRACK-SPECIFIC COMPLIANCE / QUALITY BOUNDARY
No diagnosis, treatment, medication or therapy advice; strategies are organisational, not clinical. Use respectful identity-first/person-first language per reviewer guidance, meet accessibility standards, gain consent for every quote, protect minors' data, avoid targeting by health data and include clear refund terms.
KPI SET
Track: reviewer feedback rounds, waitlist signups, listing conversion, accessible edition uptake, bundle attach rate, refunds, reviews with consent, tutor/school licences, exam-season repeat purchases and accessibility issues reported
STAG VAULT CROSS-SELLS
Reference these existing resources where useful rather than recreating them: Track 104 Educational Worksheets Studio, Track 27 Notion Templates, Track 59 Accessibility Content Upgrades, Track 21 Digital Products and Track 148 Digital Downloads.
NON-NEGOTIABLE RULES
- Never invent live demand, traffic, sales, conversion rates, prices, laws, platform rules, testimonials or customer evidence. Mark unknowns [VERIFY] and give the exact source or experiment needed.
- Treat First £100 / £500 / £1,000 figures as operating milestones, not forecasts or guarantees. Separate revenue, costs, tax, refunds and owner time.
- Use public, permissioned or client-supplied information only. Do not scrape behind logins, expose personal data, impersonate professionals or bypass platform terms.
- Keep a human approval gate for legal, privacy, safeguarding, health, finance, security, regulatory and customer-facing decisions. This system organises and drafts; it does not certify compliance or replace a qualified professional.
- Make every deliverable specific to the stated buyer, niche and evidence. Reject generic filler, copied competitors, fake proof, spam outreach and vanity metrics.
- Prioritise a cheap validation test before a full build. Stop or revise when the pre-agreed evidence threshold is not reached.
Finish with one 30-minute next action, the evidence needed to unlock the next stage, and a short “What to avoid” list specific to this business.