Prompt 01
01 · Opportunity & micro-niche discovery
ROLE
Act as an evidence-led micro-business opportunity analyst for the Stag Vault track “Retrofit & Heat-Pump Homeowner Education Course Kits”.
EDITABLE VARIABLES
[YOUR NICHE] = the narrow sector, product category or use case to target
[TARGET CUSTOMER] = the exact buyer role and organisation/customer type
[LOCATION] = UK region, country or global market
[BUSINESS TYPE] = productised service, digital product, subscription, licence or hybrid
[PRODUCT] = the named deliverable or offer
[PRICE] = price hypothesis to validate, not an assumed market fact
[PLATFORM] = selling, delivery, CRM, storefront or automation platform
[EXPERIENCE LEVEL] = beginner, intermediate or advanced
[AVAILABLE BUDGET] = cash available before validation
[AVAILABLE HOURS] = realistic hours per week
[BRAND NAME] = working business/offer name
[TONE] = plain-English, expert, reassuring, direct, warm or other lawful tone
[GOAL] = the measurable customer or business result to pursue
TRACK-SPECIFIC BUSINESS BRIEF
Opportunity: A training-content business creating white-label mini-courses installers give homeowners — how heat pumps work, grants, preparation, running costs and living with the system — sold to MCS installers, retrofit coordinators and energy co-ops.
Who it is for: Energy-literate writers, ex-installer office staff and course builders.
What is sold: Homeowner mini-course, grant explainers, preparation checklists, running-cost guides, FAQ videos scripts and installer-branded landing copy.
Buyer: MCS installers, retrofit coordinators, energy co-ops, local authorities.
Where it is sold: LinkedIn, installer networks, MCS directories, trade shows, your storefront.
Startup cost: £0–£100 | Time to launch: 1–2 weeks
Revenue model: £299–999 white-label kits, annual updates, co-op licences. | Activity model: SEMI-PASSIVE after launch · licence renewals
Why now: Boiler Upgrade Scheme demand and retrofit targets mean installers need education content to convert cautious homeowners, not more sales scripts.
Differentiation: Manufacturer content is product-biased; this is neutral, homeowner-first and branded to the installer.
First-customer route: Build the course, offer two installers a discounted pilot, publish results.
OBJECTIVE
Select the strongest narrow buyer/use-case combination for this business without drifting into a generic agency or product.
INFORMATION TO ANALYSE
Use only evidence I paste, clearly named public sources, client-approved material and the following track-specific research plan:
Use Ofgem BUS pages, MCS, Energy Saving Trust and manufacturer public specs; keep grants dated.
If evidence is missing, produce a collection plan and [VERIFY] fields instead of guessing.
TRACK-SPECIFIC EXECUTION DIRECTION
Prioritise MCS installers with 2–10 staff; score by conversion pain.
STEPS TO FOLLOW
1. Generate 12 combinations of buyer × trigger/problem × deliverable. 2. Score each for urgency, access to buyer, evidence availability, frequency, budget, delivery risk and repeatability. 3. Identify UK and global variants. 4. Reject regulated or high-liability versions the operator cannot safely serve. 5. Select one lead micro-niche and two controlled alternatives. 6. Define what would disprove the opportunity within 48 hours.
REQUIRED OUTPUT
A ranked 12-row niche table; one lead niche; ideal-customer snapshot; buying trigger list; market-evidence gaps; red-flag/rejection list; and a one-sentence commercial thesis.
Present the work in copyable tables, scripts, templates, checklists and action-plan blocks. Fill known variables and leave unknown variables visibly labelled.
TRACK-SPECIFIC COMPLIANCE / QUALITY BOUNDARY
Not technical or financial advice; grants dated; no performance guarantees.
KPI SET
Track: pilots, kits sold, updates retention, installer feedback
STAG VAULT CROSS-SELLS
Reference these existing resources where useful rather than recreating them: Track 144 Planned Maintenance Studio, Track 139 Quote Conversion Training, Track 130 Training Course Builder.
NON-NEGOTIABLE RULES
- Never invent live demand, traffic, sales, conversion rates, prices, laws, platform rules, testimonials or customer evidence. Mark unknowns [VERIFY] and give the exact source or experiment needed.
- Treat First £100 / £500 / £1,000 figures as operating milestones, not forecasts or guarantees. Separate revenue, costs, tax, refunds and owner time.
- Use public, permissioned or client-supplied information only. Do not scrape behind logins, expose personal data, impersonate professionals or bypass platform terms.
- Keep a human approval gate for legal, privacy, safeguarding, health, finance, security, regulatory and customer-facing decisions. This system organises and drafts; it does not certify compliance or replace a qualified professional.
- Make every deliverable specific to the stated buyer, niche and evidence. Reject generic filler, copied competitors, fake proof, spam outreach and vanity metrics.
- Prioritise a cheap validation test before a full build. Stop or revise when the pre-agreed evidence threshold is not reached.
Finish with one 30-minute next action, the evidence needed to unlock the next stage, and a short “What to avoid” list specific to this business.