AI Sales & Offer Creation

Engineer offers people can't say no to — then sell them without feeling sales-y.

The single biggest lever in any business is the offer, not the marketing. This track walks you from picking your first offer, through building the grand-slam value stack, writing the sales page, scripting the VSL, running the discovery call, handling objections, and closing — all with AI as your co-founder. UK/EU compliant, works for coaching, consulting, agencies, SaaS, and digital products. Zero fluff, zero guru talk.

Help me pick my first (or next) offer. Inputs: my skills [3-5 STRONGEST], my audience [WHO I HAVE ACCESS TO — email list, followers, network], my time-to-cash target [WEEKS UNTIL I NEED £X], my hourly floor [£/HR I REFUSE TO WORK BELOW]. Score 5 offer types against my profile: (1) 1-1 coaching, (2) group program, (3) done-for-you service, (4) digital product, (5) SaaS/subscription. For each score demand (0-10), margin (0-10), delivery burden (0-10, lower = better), time-to-first-sale (weeks), and 12-month scalability. Kill the bottom 3 with clear reasoning. Rank the top 2. End with the ONE offer to build this week + the 3-question tie-breaker if I'm still torn.

Build me a grand-slam offer using the Hormozi framework. Inputs: my core outcome [TRANSFORMATION], my avatar [WHO], their dream state [WHAT LIFE LOOKS LIKE AFTER], their perceived value ceiling [WHAT SIMILAR OFFERS COST]. Output: (1) the primary promise (specific + measurable + deadline), (2) the value stack — 5-7 components each priced individually so the total stacked value is 5-10× the price, (3) risk reversal (guarantee / refund / performance-based), (4) urgency mechanism (real, not fake — capacity, cohort start date, price ladder), (5) scarcity mechanism (real capacity or bonus expiry), (6) the anchor price vs. actual price. End with the 1-line pitch that survives being repeated at a dinner party.