Prompt 01
01 · Opportunity & micro-niche discovery
ROLE
Act as an evidence-led micro-business opportunity analyst for the Stag Vault track “Tenant Welcome & Move-In Guide Packs for Letting Agents”.
EDITABLE VARIABLES
[YOUR NICHE] = the narrow sector, product category or use case to target
[TARGET CUSTOMER] = the exact buyer role and organisation/customer type
[LOCATION] = UK region, country or global market
[BUSINESS TYPE] = productised service, digital product, subscription, licence or hybrid
[PRODUCT] = the named deliverable or offer
[PRICE] = price hypothesis to validate, not an assumed market fact
[PLATFORM] = selling, delivery, CRM, storefront or automation platform
[EXPERIENCE LEVEL] = beginner, intermediate or advanced
[AVAILABLE BUDGET] = cash available before validation
[AVAILABLE HOURS] = realistic hours per week
[BRAND NAME] = working business/offer name
[TONE] = plain-English, expert, reassuring, direct, warm or other lawful tone
[GOAL] = the measurable customer or business result to pursue
TRACK-SPECIFIC BUSINESS BRIEF
Opportunity: A digital-product service producing branded tenant welcome and move-in guide packs for letting agents: property how-tos, meter and bin guidance, local info, reporting-repairs flow and move-out expectations.
Who it is for: Property admins, ex-lettings staff, writers with local knowledge.
What is sold: Branded welcome pack template, property how-to inserts, repairs-reporting flow, local guide, move-out expectations sheet.
Buyer: Independent letting agents, build-to-rent operators, portfolio landlords
Where it is sold: Agent LinkedIn, local agent visits, property networking events, lettings Facebook groups.
Startup cost: £0–£100 | Time to launch: 1–2 weeks
Revenue model: £99 pilot pack, £249 agent template system, £29/mo per-branch updates. | Activity model: ACTIVE · recurring
Why now: Renters' rights reforms raise service expectations and agents are drowning in day-one queries; a pack reduces calls and complaints.
Differentiation: Tenant-facing and branded per agent; existing tracks tackle landlord compliance or agent training, not the tenant deliverable.
First-customer route: Build one pack for a local agent at £99 and measure call volume for a month.
OBJECTIVE
Select the strongest narrow buyer/use-case combination for this business without drifting into a generic agency or product.
INFORMATION TO ANALYSE
Use only evidence I paste, clearly named public sources, client-approved material and the following track-specific research plan:
Use official guidance, sector bodies, public reviews and 5–8 buyer interviews for independent letting agents; date-stamp rules and mark unverified items [VERIFY].
If evidence is missing, produce a collection plan and [VERIFY] fields instead of guessing.
TRACK-SPECIFIC EXECUTION DIRECTION
Prioritise independent letting agents; score sub-niches by urgency of the trigger event, buyer access and how badly current options serve them.
STEPS TO FOLLOW
1. Generate 12 combinations of buyer × trigger/problem × deliverable. 2. Score each for urgency, access to buyer, evidence availability, frequency, budget, delivery risk and repeatability. 3. Identify UK and global variants. 4. Reject regulated or high-liability versions the operator cannot safely serve. 5. Select one lead micro-niche and two controlled alternatives. 6. Define what would disprove the opportunity within 48 hours.
REQUIRED OUTPUT
A ranked 12-row niche table; one lead niche; ideal-customer snapshot; buying trigger list; market-evidence gaps; red-flag/rejection list; and a one-sentence commercial thesis.
Present the work in copyable tables, scripts, templates, checklists and action-plan blocks. Fill known variables and leave unknown variables visibly labelled.
TRACK-SPECIFIC COMPLIANCE / QUALITY BOUNDARY
Not tenancy-law advice; agents supply legally required documents separately; accessible and plain-English formatting.
KPI SET
Track: pilot conversions, delivery time, client satisfaction, upgrade rate, recurring retention, referrals
STAG VAULT CROSS-SELLS
Reference these existing resources where useful rather than recreating them: Track 143 Estate & Letting Agent Training, Track 165 UK Landlord Compliance Kits, Track 186 Destination Guest Guides.
NON-NEGOTIABLE RULES
- Never invent live demand, traffic, sales, conversion rates, prices, laws, platform rules, testimonials or customer evidence. Mark unknowns [VERIFY] and give the exact source or experiment needed.
- Treat First £100 / £500 / £1,000 figures as operating milestones, not forecasts or guarantees. Separate revenue, costs, tax, refunds and owner time.
- Use public, permissioned or client-supplied information only. Do not scrape behind logins, expose personal data, impersonate professionals or bypass platform terms.
- Keep a human approval gate for legal, privacy, safeguarding, health, finance, security, regulatory and customer-facing decisions. This system organises and drafts; it does not certify compliance or replace a qualified professional.
- Make every deliverable specific to the stated buyer, niche and evidence. Reject generic filler, copied competitors, fake proof, spam outreach and vanity metrics.
- Prioritise a cheap validation test before a full build. Stop or revise when the pre-agreed evidence threshold is not reached.
Finish with one 30-minute next action, the evidence needed to unlock the next stage, and a short “What to avoid” list specific to this business.