Finished deliverable · demonstration sample
Sample Social-Media Content Pack — Week One
One week from a 30-day content system: episodes, hooks and clip ideas.
Content pack · Fictional channel: 'Kitchen Table Finance'
Week 1 — Positioning: 'Money admin for busy households, explained in 8 minutes'
| Episode | Working title | Hook (first 5 seconds) | Clip idea |
|---|---|---|---|
| 1 | The 20-minute monthly money reset | "You don't need a budget. You need a reset." | The 3-line checklist |
| 2 | Why your subscriptions cost more than you think | "I found £41 a month hiding in one app." | Screen-record the audit |
| 3 | The bill negotiation script that actually works | "Read this sentence to your provider." | The one-sentence script |
- ·Publishing: Tuesday and Friday, 7pm
- ·Thumbnail brief: one face, one object, four words max
- ·Weekly review: retention at 30 seconds, comments answered within 24 hours