Sample Outreach Sequence — Local SEO Audit
A five-touch email sequence for a fixed-scope audit offer.
Touch 1 — Day 0
Subject: Two things your Google listing is missing. Hi [First name], I checked how [Business] appears when someone nearby searches for [service]. Two quick gaps stood out — I've put them in a two-minute note. Would it help if I sent it over?
Touch 2 — Day 3
Subject: The note I mentioned. Attaching the two gaps plus what a fix looks like. No pitch inside — if it's useful, the full audit covers the other nine checks.
Touch 3 — Day 7
Subject: One competitor comparison. Here's how [Competitor] shows up for the same search. The difference is mostly fixable in a fortnight.
Touch 4 — Day 12
Subject: Fixed-scope audit — £299. What's included, how long it takes, and what you get back. Optional monthly retainer explained in one paragraph.
Touch 5 — Day 18
Subject: Closing the loop. If now isn't right, no problem — I'll leave the two-minute note with you. Reply 'later' and I'll check back next quarter.
Suggested prices for illustration only. Placeholder fields in brackets are filled per prospect.